The new sales programs and strategies are beginning to surface now. There was a delivery of about 10 boxes of marketing material on the day we were in class on Thursday. Also, the Regional Director is scheduled to spend a whole day with us next Wednesday to review the new Business Plan. He is going to take one of our empty apartments and set it up for showing the plan on a big screen and to meet with us about the new strategies. If there is one thing we really dislike about this job it is the incredible emphasis on sales and the low emphasis on resident satisfaction which, we think, is the lifeline of making this a successful business. Happy residents will sell this place better than flyers and junk stuff being sent out to people who could care less about us.
As part of the new strategies and sales techniques, the company is spending tons of money to implement these programs. There is more paperwork and more lost time that takes away from our other operations duties and will undoubtedly add hours to our already clogged schedules. We don't know how everything will get done. Maybe the addition of the second pair of co-managers will be the answer.
Our final long day for the week is today. We have an event - a VA seminar - which is expected to draw about 25 prospective residents. That means all of us will have to be ready to conduct tours of the Community and be ready to have lunch with them following the tours. Even Charlie and Terri are coming in - on their day off - to help out with the event. They were also in yesterday for a few hours - their first day off - to help with the preparations for this event. It almost seems like the company is moving in the direction of 24/7 work time for everybody. It ain't going to happen with us. As soon as we are required to come in on our scheduled days off, we look for something else. We'll take it a week at a time. We do enjoy the operations part and the interaction with the residents...
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